The Ghanaian government is actively promoting its 24-hour economy strategy to U.S. investors to enhance productivity, job creation, and economic growth. This initiative encourages businesses to operate around the clock, ensuring maximum economic output.
At a recent business forum in Lancaster, Pennsylvania, Dr. Mary Awusi, CEO of the Ghana Free Zones Authority, highlighted the benefits of a 24-hour operational model. According to her, this approach will boost Ghana’s global competitiveness and attract more foreign direct investment. Moreover, she emphasized that businesses stand to gain from increased efficiency and market expansion.
Similarly, the Ghana Investment Promotion Centre (GIPC) has announced plans to adjust its investment priorities to align with the policy. CEO Yofi Grant stressed that the 24-hour economy strategy is not just a slogan but a transformational initiative. Furthermore, he assured investors that Ghana is creating a business-friendly environment to support long-term investments.
However, implementing the strategy comes with challenges. For instance, workforce readiness, security concerns, and infrastructure constraints could slow down the transition. Therefore, addressing these issues is essential for the policy’s success.
President John Dramani Mahama, who has prioritized this strategy in his economic agenda, remains committed to creating a thriving business climate. Through continuous engagement with foreign investors, his administration hopes to position Ghana as a top investment destination in Africa.
By actively marketing the 24-hour economy strategy, the government aims to attract investments that will drive sustainable economic growth. As a result, Ghana could witness improved economic resilience and a more dynamic business sector.
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